ReThink
The Task
Implement and adapt ReThink branding for custom events. ReThink was a forum and speaker series created for Viacom Ad Solutions. It gave the unique opportunity to employees to learn and create in a specialized and tailored environment. Events included: Pride Month, Women’s History Month, and National Hispanic Heritage Month.
The Solve
Keeping the same Rethink core elements (geometry elements, boxed type, typography, halftone patterns) I adapted the style to fit the theme of each event. Pride used LGBTQ+ colors for representation and Women’s History month used triangles which aligns with feminist iconography. The designs were applied to evites, poster walls, presentations, notebooks, bookmarks, and additional digital assets.
Viacom Art Directors: Ayla Nucum & Jess Cabato