Swish Showdown
The Task
Create a logo for a new game on Fanduel Faceoff called “Swish Showdown”. The logo had to prominently feature the NBA logo as a game partner and evoke old-school arcade and gaming vibes.
The Solve
Using a wider set typeface that portrays movements with its curves, I beveled the type and connected it in places to make it feel like a more retro game.
Fanduel Design Director: Brett Lemberger