Fanduel x Scotts
The Task
Create a logo and assets for a Fanduel + Scotts co-branded Pick’Em game to run throughout the 2022 NFL season. The logo had to include the Scott’s Program logo, Super Pick’Em name, and a nod to football.
The Solve
Scotts’ products are synonymous with lawn care and upkeep. My idea was to incorporate grass into the contest logo, leaning in to what their products do. Placing the football in grass was the perfect solution. Sticking with their brand colors and use of cardboard helped emphasize the lawn care and home improvement aspect while advertising the Pick’Em game.
Fanduel Design Director: Brett Lemberger