Ideal Interview Co.
The Task
Ideal Interview Co. is a company that aims to guide you through every aspect of the job search. It focuses on guidance towards resumes, interviews, and social profiles. The company focuses on finding your path to a new career and helping you do so. It needed total branding including a website. The logo needed to include touch points or “steps” a key point in the company’s philosophy.
The Solve
The logo uses pathways to represent the steps for a career change. By indenting the type, it allowed for a more dynamic use of geometry and typography. Taking those shapes and expanding on them, allowed for iconography and patterns to develop. The website displays a succinct organization of services and packages offered.
